The Business of Recovery Director: Adam Finberg

ADAM FINBERG / 2015 / USA / 82 MINUTES / TORONTO PREMIERE / FILM RATING 18A
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We now live in a world where nearly everyone has attended at least one twelve-step meeting in either virtual or real time. If you haven’t been there yourself, you’ve probably seen one on TV or heard all about it from a struggling friend or family member. But if addiction and its treatment are now the stuff of mainstream pop cultural currency, they’re also the object of a growing and intensely competitive for-profit industry. And the aims of recovery and goals of industry aren’t always – if you’ll excuse the term – co-dependent. Most recovery programs insist on freeing oneself of worldly obsessions and overcoming ego, but how sincere or effective can they be if they’re making millions not from eliminating addiction but capitalizing on it? Is addiction an illness too profitable to cure?